Garage Beer
Challenge
In its earliest days, Garage Beer, a light beer brand with high-profile celebrity backing, needed to quickly establish credibility in a crowded market. With ambitious growth targets, the brand turned to Boelter to leverage our decades of experience and relationships with over 1,200 wholesalers nationwide. Together, we set out to build a professional, scalable POS portfolio designed to grow with the brand from its infancy.
Solution
Collaborative Development – Partnered with the Garage Beer team to design a program from the ground up, identifying high-impact product categories and scalable designs for both on- and off-premise channels.
- On-Premise - Glassware, cups, and buckets to strengthen brand presence in bars, restaurants, and event settings.
- Off-Premise - Signage, corrugate display pieces, and base wrap to maximize visibility and drive takeaway at retail.
Creative Services – Delivered fast, brand-right mockups and turnkey design ideation, giving Garage Beer retail-ready concepts without lengthy agency briefs.
Custom POS Portfolio – Built a flexible program that scales for distributors of all sizes and budgets. The portfolio includes proven POS pieces — glassware, corrugate displays, buckets, tap handles, apparel, signage, and event gear — designed to resonate with beer drinkers nationwide while maintaining brand consistency.
Smart Fulfillment & eCommerce – Leveraged Boelter-owned facilities and ordering tools to provide distributors with real-time reporting, monthly budgeting insights, and consolidated freight. This streamlined execution and reduced costs while ensuring speed-to-market.
Seasonal Pre-Order Capability – Built in the ability to launch pre-orders for limited-time programs or regional markets, giving Garage Beer flexibility to plan activations and align execution without holding excess inventory.
Vendor Consolidation – Reduced complexity for Garage by consolidating vendor partners under Boelter, ensuring consistent quality, compliance, and brand standards across the wholesaler network.
Solution
Collaborative Development – Partnered with the Garage Beer team to design a program from the ground up, identifying high-impact product categories and scalable designs for both on- and off-premise channels.
- On-Premise - Glassware, cups, and buckets to strengthen brand presence in bars, restaurants, and event settings.
- Off-Premise - Signage, corrugate display pieces, and base wrap to maximize visibility and drive takeaway at retail.
Creative Services – Delivered fast, brand-right mockups and turnkey design ideation, giving Garage Beer retail-ready concepts without lengthy agency briefs.
Custom POS Portfolio – Built a flexible program that scales for distributors of all sizes and budgets. The portfolio includes proven POS pieces — glassware, corrugate displays, buckets, tap handles, apparel, signage, and event gear — designed to resonate with beer drinkers nationwide while maintaining brand consistency.
Smart Fulfillment & eCommerce – Leveraged Boelter-owned facilities and ordering tools to provide distributors with real-time reporting, monthly budgeting insights, and consolidated freight. This streamlined execution and reduced costs while ensuring speed-to-market.
Seasonal Pre-Order Capability – Built in the ability to launch pre-orders for limited-time programs or regional markets, giving Garage Beer flexibility to plan activations and align execution without holding excess inventory.
Vendor Consolidation – Reduced complexity for Garage by consolidating vendor partners under Boelter, ensuring consistent quality, compliance, and brand standards across the wholesaler network.
Results
Generated $1.4M in FY24
from the launch of Garage Beer's first national POS program, and tracking higher in FY25.
Delivered a balanced POS mix
with glassware and cups leading demand, supported by signage, displays, buckets, and unique promotional pieces.
Simplified distributor management
through co-op pricing - Boelter manages invoicing and monthly reporting, easing the load on Garage's internal team.
Equipped distributors across 40+ states
with strong adoption in key growth markets like Ohio, Pennsylvania, and Washington.
Increased distributor convenience
with consolidated freight and single sign-on access, allowing wholesalers to order across multiple brand catalogs (including Garage) and save on freight - all with our guarantee of 48-hour shipping
Results
Generated $1.4M in FY24
from the launch of Garage Beer's first national POS program, and tracking higher in FY25
Delivered a balanced POS mix
with glassware and cups leading demand, supported by signage, displays, buckets, and unique promotional pieces
Simplified distributor management
through co-op pricing - Boelter manages invoicing and monthly reporting, easing the load on Garage's internal team
Equipped distributors across 40+ states
with strong adoption in key growth markets like Ohio, Pennsylvania, and Washington
Increased distributor convenience
with consolidated freight and single sign-on access, allowing wholesalers to order across multiple brand catalogs (including Garage) and save on freight - all with our guarantee of 48-hour shipping
"Boelter has been instrumental in bringing our vision to life. From the very beginning, they helped us design a POS program that not only reflects our brand but also makes execution seamless for our distributors. Their creativity, speed, and reliability have made them an extension of our team."
Garage Beer Marketing / Brand Team
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