Merchandise Fulfillment from a Trusted Brewery Supplier


According to recent data provided by the Brewers Association, the number of craft breweries (inclusive of micro-breweries, taprooms and brewpubs) in the United States has reached 9,709. Based on this figure, it should come as no surprise that even a well-established brewery may find it difficult to stand out in a crowded market - custom promotional products can help!

Perfecting your craft is a great first step in staying relevant, but it’s the day-to-day business details, like inventory optimization, that become so incredibly important when making the decision to take your business to the next level. Maintaining your brand and ensuring that it reaches the widest audience possible is critical, and our merchandise fulfillment programs are designed to help. Continue reading to learn how Boelter has built a reputation as a best-in-class brewery supplier and can build an inventory warehousing program to positively enhance your business.

Why is a merchandise fulfillment program important?

Understanding the ins-and-outs of your brand’s custom promotional products often includes first-hand experience in knowing what works and what does not. Engaging in these conversations early on with Boelter can help steer you in the right direction, while also shielding you from potential missteps. We’re able to promote your unique brand with a merchandise fulfillment program that delivers the best return on investment (ROI) in this continuously expanding market, helping you to realize even greater success.

Beer taps

Concerned about inventory optimization?

Our team of supply chain experts are on hand to collaborate and make the right decision about custom promotional product inventory and how much you should keep on hand. Aligning with an experienced merchandise fulfillment partner will help you better understand the complexities of supply and demand and more accurately identify your inventory optimization targets. Boelter proactively approaches product analysis early on and closely monitors your merchandising stock, greatly reducing the chance of inventory obsolescence and thereby freeing up capital that you can apply elsewhere throughout your business.

Warehouse and forklift

Promoting your brand with a variety of products is our main objective as your brewery supplier partner . Assisting with your merchandising fulfillment efforts is important to the ongoing success of your brewery operation. We have continued to refine our solutions and proudly works with our customers to offer

  • A dedicated support team, including national account managers, program managers, key account support, global sourcing, logistics, marketing and IT.
  • Warehousing, merchandise fulfillment and inventory management that focuses on strategic planning, inventory optimization, co-op billing options and essential reporting.
  • An eCommerce platform designed to provide distributors and sales representatives with a robust ordering for custom merch
  • Promotional planning initiatives focused on driving awareness for brand launches and seasonal programs.
  • Custom promotional product sourcing that provides the most comprehensive, quality products at competitive prices.
  • Creative services, inclusive of in-house graphics and a photography studio, designed to assist with creative and brand development

Do you have a good distributor relationship as a brewery supplier?

The relationships that Boelter has fostered over the years with an ever-increasing distributor network provide a positive impact on the overall sales of your brand. Working with this established network and building upon the level of trust that exists between Boelter and the wholesaler ultimately equates to a more fluid, successful and consistent delivery system; inclusive of everything from your custom pint glasses to tap handles  and other custom promotional products.

Brew tanks

Boelter averages 350 less than truckload freight (LTL) shipments and 450 parcel packages each week, with these numbers easily doubling during busy months. Our largest shipments are staged in advance to ensure your branded products are loaded quickly, with standard shipping accomplished within 24 - 48 hours. Boelter conducts regular cycle counts to maintain correct inventory levels that consistently reflect 98% accuracy, giving you the peace of mind in knowing that your custom merch will be delivered accurately and on time.


A trusted brewery supplier relationship is important! Here's why:

Whether it’s the account manager, customer service, marketing, sourcing, logistics or warehousing, the various touchpoints of your merchandise fulfillment team provide the support needed for you to seamlessly operate your brewery. Our focus is helping you maintain yours. In doing so, you’ll have greater opportunities to further pursue your passion and do what you do best – brew beer.

Brew masters

Our continued operational enhancements over the years have made us a trusted brewery supplier and we have elevated our service model to become a strategic partner to some of the most well-known brands across the country, including Founders Brewing Co., The Gambrinus Company, Boston Beer Co., New Belgium Brewing, Yuengling, Cigar City Brewing and Oskar Blues Brewery. The resources we provide and the industry experience that we offer enhances your brand and allows you to spend less time worrying about the day-to-day functions of managing and running a successful business.

Boelter's Michael Moskopf

Boelter's Michael Moskopf

Michael Moskopf has been prioritizing and effectively managing Boelter’s largest merchandise fulfillment programs for more years. He focuses on establishing and maintaining effective partnerships across both internal and external teams and works closely with a variety of agency partners. Combined with his strong background in sourcing and inventory optimization, Michael is able to ensure that the right custom promotional products  drive more beer sales at a competitive price.

Interested in learning more about how we can help your operation?
Get in touch with a Boelter expert today.